Freightforwarder refers to the enterprise of air cargo ground transportation and related business, including air cargo transportation agency, international multimodal transportation agency and international express service. Air cargo is an indispensable part of international trade. With the continuous development of the world economy, the volume of global trade has increased rapidly. According to relevant information:

By the end of 2010, the total global trade volume will exceed 30 trillion US dollars. Such a huge trade volume and growth rate make air freight one of the important means and methods of foreign trade for various countries, and at the same time, it also puts forward higher and higher requirements for the development of the air freight forwarding industry. As the basic industry of the national economy and one of the important pillar industries of the national economy, the civil aviation industry has developed rapidly in recent years; The civil aviation industry has put forward higher requirements; with the continuous improvement of my country's opening to the outside world, the development of the domestic economy and the improvement of people's living standards, more and more enterprises have begun to choose air operations as the logistics method for their import and export goods. Therefore It can be said that my country's aviation has basically had the conditions and strength to carry out air transport business; but compared with foreign developed countries, our gap is still quite large! At present, the airlines operating international routes in my country mainly include Air China, China Southern Airlines and China Eastern Airlines, which are operated by several large state-owned holdings. Due to their different characteristics, they also have some shortcomings in operation, such as:

A. Lack of a unified coordination mechanism

B. Lack of unified management standards

C. Internal management chaos and other problems have seriously hindered the development of our country's international air transportation. In order to change this situation as soon as possible, we must work hard from the following aspects:

1. Strengthen cooperation with internationally renowned enterprises. With the development of the market economy, the competition is becoming more and more fierce. If you want to have a place in the international market, you must have a good reputation and high service quality. Only in this way can you be recognized by customers and win more Only with more customer resources can an enterprise be in an invincible position in the fierce competition. For this reason, we should strengthen the exchanges and cooperation with international famous enterprises to promote our own development by introducing their advanced experience and management mode.

2. Establish and improve your own organizational structure In today's increasingly fierce market competition, a perfect organizational structure is of great significance for the long-term development because a perfect organizational structure can provide a set of effective management systems for various departments. The mutual coordination between them provides a strong guarantee and also improves the work efficiency of employees.

3. Formulating a reasonable and feasible price strategy Price is one of the main means for enterprises to participate in market competition. It is directly related to the sales of enterprise products and thus affects the survival and development. Therefore, when pricing, we must formulate a reasonable price according to market conditions. policy.

4. Establish a correct business philosophy Enterprises must base their marketing strategies on market demand and cannot blindly pursue high profit margins, otherwise it will bring adverse effects to the development of the enterprise.